Sr. Marketing Specialist

Job ID
# of Openings


Based in beautiful Carlsbad, California, we are CalAmp, the pure-play pioneering leader of the Connected Car, Connected Truck and broader Internet of Things (IoT) marketplace. Currently, we are seeking a Sr. Marketing Specialist with at least 3 years of marketing experience. This is an excellent opportunity for those who wish to work for a stable, well-established company that builds transformational technologies within the revolutionary domain of IoT.


We believe that people are our greatest asset and we are committed to being an employer of choice in our industry. CalAmp offers an engaging and diverse work environment that permits our people to take pride in their contributions and share in the company’s success. Our employees can expect the space to showcase their talent, sharpen their skills, develop new capabilities, and be a part of a global team that develops revolutionary technologies. We proudly offer the stability and security of a large publicly-traded tech company without the rigidity and red tape.


In particular, we offer:

  • Meaningful work with the potential to disrupt an entire industry
  • Visionary leadership
  • Excellent compensation packages
  • An extensive suite of medical and retirement benefits
  • Flexible time off policy and accommodating work schedules
  • Education Assistance Program (Tuition Reimbursement)
  • Access to cutting-edge tools and technologies
  • Innovative, intelligent, collaborative teammates


  • Assist product management with go-to-market strategy as well as product positioning and messaging with key stakeholders to plan the launch of new products
  • Manage all campaigns, including product release and demand generation (developing overall plan, writing email copy, list targeting and segmentation)
  • Track campaign success through opportunities and revenue realization
  • Support and manage collateral creation
  • Coordinate customer product training sessions/events
  • Assist in creating sales enablement collateral such as: short form catalogs, product/solution briefs, how-to videos, product/solution sell sheets, and customer-facing presentations (including customer/market use-cases, success stories, and case studies)
  • Support the development of compelling sales presentations and tools
  • Communicate product value proposition


Must Haves

  • Bachelor’s Degree, preferably in Marketing, Journalism, Communications or related field
  • 3+ years of marketing experience
  • Excellent writing, editing and proofreading skills
  • Practical knowledge of current and evolving trends in online marketing and social media
  • Working knowledge of Salesforce and Marketo or other marketing automation platform
  • Self-starter with ability to juggle multiple responsibilities without supervision 
  • Demonstrated ability to build positive relationships with internal and external customers
  • Demonstrated ability to work efficiently and effectively under pressure and tight deadlines
  • Creativity with attention to detail
  • Ability to be a strong team player who is self-motivated and self-assured


If you are a talented Sr. Marketing Specialist with 3 years of marketing experience and an interest in the Internet of Things domain, we want to speak with you. Interviews are occurring this week and next so apply now if interested.




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